Disclosures

Transparency is one of our core values. Below you’ll find information about how we earn revenue, our affiliate relationships, and our commitment to honest, unbiased product information.

How Gun Insights Makes Money

Gun Insights is a free deal-aggregation and price-comparison platform. We do not sell firearms, ammunition, or any other products directly. Every purchase you make happens on the retailer’s own website.

To keep the site running and free to use, we earn revenue through affiliate commissions and advertising partnerships. When you click a link on our site and make a purchase from one of our partner retailers, we may receive a small commission at no additional cost to you.

The price you pay is always the same whether you arrive at the retailer through an affiliate link on our site or navigate there directly. Our affiliate relationships never increase the price of the products you buy.

Affiliate Program Participation

This website participates in various affiliate marketing programs. When you click on an outbound product link, a small tracking cookie may be placed in your browser so that the retailer can attribute the sale and pay us a commission. You are always buying directly from the retailer — not from Gun Insights.

Other Affiliate Partners

Gun Insights may use affiliate links from other companies and networks, including but not limited to AvantLink, Impact, ShareASale, and individual retailer affiliate programs. Each of these programs operates similarly: a tracking link is embedded on our site, and if you complete a purchase after clicking through, we may earn a commission.

Editorial Independence

Our affiliate partnerships do not influence which products appear in search results, how deals are ranked, or the content of any reviews or guides we publish. Product listings are driven by real-time inventory data from retailers, and our search algorithms are designed to surface the most relevant and best-priced results for you — regardless of whether we earn a commission on a particular listing.

We are committed to providing accurate, honest, and unbiased information to help you make informed purchasing decisions.

Advertising Disclosure

Some retailers may pay for enhanced visibility on our platform, such as featured placements or highlighted listings. Whenever a listing is sponsored or promoted, it will be clearly labeled so that you can distinguish paid placements from organic search results.

Cookies & Tracking Technologies

When you click an affiliate link on our site, a cookie is placed in your browser by the partner retailer or affiliate network. This cookie is used solely to track the referral so that any qualifying commission can be attributed to Gun Insights. These cookies do not collect personal information beyond what is necessary for commission tracking.

For more details on how we handle your data, please review our Privacy Policy.

Pricing & Availability

We make every effort to display accurate, up-to-date pricing and availability information from our partner retailers. However, prices and stock levels can change rapidly. The price you see on Gun Insights may occasionally differ from the price shown on the retailer’s website at the time of purchase. The retailer’s listed price at checkout is always the final price.

Gun Insights is not responsible for pricing errors, product information inaccuracies, or availability discrepancies on third-party retailer websites.

FTC Compliance

In accordance with the Federal Trade Commission (FTC) guidelines, we disclose that this website contains affiliate links and that we may be compensated for purchases made through those links. This disclosure applies to all pages on GunInsights.com that contain outbound product links.

Questions?

If you have any questions about our disclosures, affiliate relationships, or advertising practices, please don’t hesitate to contact us.

Last updated: February 17, 2026